SeaYu ® Enterprises is unveiling its new and improved all-natural Advanced Eliminator 3 Formula™ and brand look for Petrotech Odor Eliminator ® at Global Pet Expo in Orlando, Florida.

San Francisco, CA –February 17, 2007. The new all-natural Advanced Eliminator 3 Formula™ provides consumers with 3 products in 1 — an odor eliminator, cleaner and stain remover that is completely scent-free. The new look not only emotionally connects with our consumer through color, photography and icons, but also reinforces the brand’s all-natural and planet friendly commitment — CLEAN + GREEN ™ .

“We believe listening to our customers is critical. So when customers told us that they love how Petrotech Odor Eliminator works, but would like the benefits of a cleaner, stain remover and scent-free product, we went to the drawing board to make this happen,” says Quincy Yu, President of SeaYu Enterprises. “Since the majority of our customers are women, we looked to Brand Texture, a Los Angeles agency that specializes in women lifestyle branding, to create our new identity.”

“Our goal was to make navigating the product line simple. The color-coding and photography system on the package makes it quick and easy for consumers to find the best solution for their pet clean up problems,” says Dennis Seaman, VP of Sales & Marketing.

SeaYu Enterprises is committed to making products that are all-natural and safe for pets, people and the planet while continuing to bring the latest product advancements to market — everything you’d expect from the leader in all natural pet-cleaning products.

For more information, contact Dennis Seaman at SeaYu Enterprises at (415) 566-9677 ext 4 or via email at dseaman@sea-yu.com .

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